Content marketing requires the right planning and strategy. If done inappropriately, it may result in a little organic traffic. However, if we execute the strategy well, it will result in attaining the right organic traffic to any site.
Content marketing strategy mainly includes:
- A business perception to evaluate the future prospects
- Curation of potential purchasing identities
- Keyword strategy mainly utilizing the SEO operating model
- Understanding of the types of content based on the target audience
- Brand guideline to create the right content
- Briefing on the frequency, responsibilities and content calendar